Still, while the various playable characters add some visual and audio variety, they don’t actually help you make it upfield any easier - so you can have just as much fun with Crossy Road if you don’t pump any money into it at all.
The prompts to watch those ads can be a little annoying, and I’d gladly pay a dollar or two for an ad-free version of the game. Still, Crossy Road isn’t totally free it’s “freemium.” You can get more gold coins to unlock new characters by watching in-app video adds or straight-up paying for them with your hard-earned dollars. It’s the sort of game that, given a little love from its developers in the form of new features down the road, could remain a constant presence on my iPhone for a long time coming. Every time addictive traffic dodger Crossy Road is updated, it receives a handful of secret characters for you to unlock. I downloaded it on a whim before the weekend, and ever since have found myself coming back to it every time I had a free second on the subway or couch. Crossy Road’s simplicity, along with its colorful visual palette and quirky soundboard, gives it the same appeal as Flappy Bird: You can play it for two minutes or two hours and love every second of it, either way.
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